I'm the co-founder and analytics lead of Quantic Foundry.

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I'm the co-founder and analytics lead of Quantic Foundry, a consulting practice around game analytics. I combine social science, data science, and an understanding of the psychology of gamers to generate actionable insights in gameplay and game design.

You can reach me at
{contact AT nickyee DOT com} if you have questions or comments.

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The Proteus Paradox: How Online Games and Virtual Worlds Change Us--And How They Don't

Book Review: Wall Street Journal

Book Review: Columbia Journalism Review

Book Review: Reason.com

Q&A: Boston Globe

Q&A: Yale Press Log

Interview Podcast: New Books in Technology

Op-Ed on Slate

Op-Ed on Huffington Post

Reddit AMA

Read the Introduction


The Daedalus Project
Stanford VR Lab
PARC PlayOn Group
Logic Puzzles
Brief Bio