Most Important Aspect Of Game

Female players are more likely than male players to choose “Making Friends” as the most important aspect of the game. 50% of female players (N=385) chose it as the most important aspect, compared with 32% of male players (N=2459).

As the following graph shows, most players have made some good friends online.

These findings underscore the importance of thinking of MMORPGs as an environment where relationships form and social networks are created, rather than just a hack-and-slash playground.

This also goes along well with the finding in “Facets” that the desire to form relationships online, as opposed to other factors (such as achievement, or role-play), is the best predictor of attachment to a game, as measured by hours played per week.