The Daedalus Project: Primary Motivations


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Primary Motivations

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If we collapse across the motivation categories, we get the following graph. Overall, the immersion components have a slight edge against the other two motivations and are equally appealing to both men and women. For the achievement and social categories, we see a flip by gender. Men were about 50% more likely to select an achievement motivation as their primary motivation, while women were about 50% more likely to select a social motivation as their primary motivation.

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Tags: motivations for play (25)

Posted on February 17, 2008 | Comments (14) | TrackBack (0)

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