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Revised Player Motivation FactorsThis is a brief statistical overview of the revised player motivation factors. It is being included for completeness and for reference, and is not meant to be completely accessible to a lay audience. The following data builds on findings from the Facets presentation. The main problem was the awkwardness of the Leadership factor which seemed too unsubstantial and imprecise. A new factor referred to as Group Affiliation was tested as a potential replacement for the Leadership factor. The 5 statements used were: - I like to be part of a group or team effort. - I enjoy being part of a guild. - I tend to be very loyal to the guilds I am in. - I have a great respect for group and guild leaders. - I prefer team victories over individual achievements in the game. The results were very good. Group Affiliation was independent of the other factors. The Factor Analysis results are shown here: 
The clustering diagram is shown here: 
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Current Issue: Vol. 7-1 (03/09/2009) |
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All other materials available at The Daedalus Project are copyright 2003-2006
by Nick
Yee.